Avec Les Filles, “with the girls” en Français, is a hybrid contemporary lifestyle brand designed for a girl who is independent, knows what she wants and accepts nothing less than authentic.
You’re invited on the journey into the “dress code” of the inspired millennial. Together, let’s redeﬁne how we express ourselves and explore the world through the lens of fashion.
Avec Les Filles debuted February 2017 with an open heart and ambitious mind. We’re just getting started.
Avec Les Filles is a hybrid contemporary lifestyle brand with a playfully sophisticated, French aesthetic. Positive / optimistic messaging spoken through an authentic voice. Connecting an achievable price point and an aspirational design, Avec Les Filles is the manifestation of Joyce’s experience and intuition about this complex millennial.
Classic school-girl style is inspired by 70’s Parisian chic and California ease. With black and white anchoring the overall aesthetic, stripes and graphic stars provide complexity and modernity to a classic collection.
We are just girls. We are all one. We are always Avec Les Filles.
Avec Les Filles journey begins with the introduction of 200 Shop in shops within Macy’s department stores. Avec Les Filles as a full lifestyle brand has only just begun. Expect something new. Always. Over the coming months, Avec Les Filles continues to deliver excitement through brand collaborations... Stay tuned.